Post by account_disabled on Feb 28, 2024 6:54:23 GMT
As the organic reach of social media posts worsens and the search for short-term results continues, paid advertising becomes increasingly necessary. However, many people worry about not achieving the desired objectives or not having enough budget for an effective campaign. How can you develop an advertising action capable of making best use of the available budget? What are the aspects to take into consideration? How can you manage your advertising budget effectively? THE RELATIONSHIP BETWEEN BUDGET AND CAMPAIGN COMPLEXITY Imagine you want to promote a free trial of your software. You have three buyer personas that you want to target so you have three different types of audiences that need different messages and content . So you create three ads for each target, so as to carry out properly A/B tests! Ah, a small detail: for a month of campaigning you have a budget of 100 euros.
The example proposed is a "limit" case which Nigeria Phone Number actually occurs very often. Ideally you want to create a structured campaign , capable of reaching the different users who make up your target with a series of tailored messages. But to obtain statistically relevant results and make practical evaluations, for example on the effectiveness of a content, you need more budget! If you have a small sum available, simplify your advertising strategy . Focus on a single target and choose placements, ad types and content that perform well quickly. THE COST OF CONVERSIONS If your goal is to push the user to take an action, you need to evaluate which approach has the best cost/benefit ratio for your budget . It is no coincidence that social networks offer different advertising formats, some more suited to conversions than others. Let's take another example: you want users to sign up for your newsletter by downloading free content. Platforms like Facebook or LinkedIn have an ad format that is a real contact form for collecting leads, the ideal tool for your campaign! However, this format has a cost per click (and therefore also cost per acquisition) that is much higher than that of a format that brings traffic to the site.
What is the best choice? The advantages of a contact acquisition form within the social network are many: it is faster, it fills in automatically, it is mobile-friendly. Therefore it has a higher conversion rate! On the other hand, bringing users to a web page costs much less. When evaluating how to manage your advertising investment, you must consider that tools with a higher conversion rate may generate few results simply because they burn through budget faster and therefore have a limited reach . MEASURE OR DIE Do you have little money to invest? Make sure you measure the results of your investment. First and foremost because this helps you make better marketing decisions , including for future campaigns. And then seeing the tangible effects of advertising can stimulate you to allocate more resources for new activities! Luckily, tracking advertising campaigns and measuring results is quite easy.
The example proposed is a "limit" case which Nigeria Phone Number actually occurs very often. Ideally you want to create a structured campaign , capable of reaching the different users who make up your target with a series of tailored messages. But to obtain statistically relevant results and make practical evaluations, for example on the effectiveness of a content, you need more budget! If you have a small sum available, simplify your advertising strategy . Focus on a single target and choose placements, ad types and content that perform well quickly. THE COST OF CONVERSIONS If your goal is to push the user to take an action, you need to evaluate which approach has the best cost/benefit ratio for your budget . It is no coincidence that social networks offer different advertising formats, some more suited to conversions than others. Let's take another example: you want users to sign up for your newsletter by downloading free content. Platforms like Facebook or LinkedIn have an ad format that is a real contact form for collecting leads, the ideal tool for your campaign! However, this format has a cost per click (and therefore also cost per acquisition) that is much higher than that of a format that brings traffic to the site.
What is the best choice? The advantages of a contact acquisition form within the social network are many: it is faster, it fills in automatically, it is mobile-friendly. Therefore it has a higher conversion rate! On the other hand, bringing users to a web page costs much less. When evaluating how to manage your advertising investment, you must consider that tools with a higher conversion rate may generate few results simply because they burn through budget faster and therefore have a limited reach . MEASURE OR DIE Do you have little money to invest? Make sure you measure the results of your investment. First and foremost because this helps you make better marketing decisions , including for future campaigns. And then seeing the tangible effects of advertising can stimulate you to allocate more resources for new activities! Luckily, tracking advertising campaigns and measuring results is quite easy.